Orlando, Florida — one of the world’s most visited destinations
About Visit Orlando
Visit Orlando is the official destination marketing organization for Orlando, Florida—the Theme Park Capital of the World and one of the planet’s most visited destinations. As a nonprofit trade association, Visit Orlando represents and promotes the greater Orlando area as a premier travel destination, serving millions of international visitors annually.
With Orlando welcoming tourists from diverse global markets, Visit Orlando relies on multilingual content to engage visitors in their native languages. Their content spans websites, blogs, advertising campaigns, brochures, and promotional materials—all requiring consistent, timely translation into multiple languages.
The Challenge
Before partnering with Taia, Visit Orlando faced significant obstacles in managing their multilingual content across their complex enterprise environment. As the organization expanded into new markets and added more languages to their marketing efforts, they needed a cost-effective solution to manage translations for website content, blog posts, and advertisements—along with integration into their existing task management systems.
Fragmented Vendor Relationships
The team was juggling multiple translation providers, each with different processes, pricing structures, and quality standards.
”Various parts of our organization used different translation vendors, with no coordination or quality control. Costs were high, the workflow for each vendor was different, and none of them did a great job across the board.”
Carrie Sanzone
Technical Project Manager, Visit Orlando
Quality and Reliability Issues
Previous translation arrangements delivered inconsistent quality and missed deadlines, impacting marketing timelines and quarterly content updates.
”Our previous vendor didn’t communicate the status of projects, so we were never sure what was or wasn’t in progress, and they did not meet agreed-upon deadlines. When we did receive translations, there were glaring issues and red flags in the content, so we spent many hours internally on QA, often times sending the work back to be redone. We had to address the same issues repeatedly.”
Carrie Sanzone
Technical Project Manager, Visit Orlando
Manual Workflow Bottlenecks
Each translation project required manual coordination between their Jira-based project management system and external vendors, creating unnecessary overhead for their lean team.
Enterprise Integration Requirements
Visit Orlando’s content workflows are deeply embedded in Jira, their enterprise project management platform. They needed a translation partner who could integrate seamlessly into this existing infrastructure—not force them to adopt yet another disconnected system.
The Search for a Better Solution
The persistent issues ultimately led Visit Orlando to seek a translation partner that could deliver reliable service and support continuous quality improvement.
”Due to persistent translation quality issues and project delays, we found ourselves months behind schedule on regular quarterly web content updates, so we began our search for a translation provider that would first and foremost provide reliable, on-time service. We also wanted to work toward a system of continuous improvement in which our translation preferences and feedback on a job would be applied to future projects as well, so the idea of a glossary and translation memory were appealing, along with the stability of a dedicated project manager.”
Carrie Sanzone
Technical Project Manager, Visit Orlando
The Solution
Taia worked closely with Visit Orlando’s technical team to develop a custom Jira integration that transformed their translation workflow from a manual process into an automated pipeline.
Seamless Jira Integration
The centerpiece of the solution is a bidirectional integration between Jira and Taia’s platform. When specific actions occur in Jira—such as moving a content ticket to a designated status—a translation project is automatically created in Taia with the relevant files and language pairs.
”Through automation, specific actions in JIRA now trigger the automatic creation of a project in Taia, saving multiple manual steps in the process. Once a job is completed, our JIRA system is also automatically updated. Taia provided clear communication and outstanding response times throughout the integration process. They didn’t just listen and deliver what we asked for—they offered valuable input and creative ideas that made the integration even better.”
Gabriel Itajahy
Manager of Enterprise Applications, Visit Orlando
Dedicated PM Team
Beyond the technical integration, Visit Orlando values the human element of the partnership. Their dedicated project management team ensures smooth communication and proactive issue resolution. The Taia team is always responsive and thorough—both PMs and individual translators ask questions to clarify needs and translation preferences.
”Particularly since we translate in multiple languages, it has been very helpful to have our PM organize the feedback and follow-up questions to/from the individual linguists. It is nice to have a single point of contact. And even when there is a staff outage, the other PMs can be counted on to pick up wherever the project left off and see it through to completion. All of the PMs are very proactive in their communication, particularly if there is a question or issue that may affect delivery dates.”
Carrie Sanzone
Technical Project Manager, Visit Orlando
Translation Memory & Glossary Management
To ensure consistency across their extensive content library, Taia maintains comprehensive translation memory and glossary databases for Visit Orlando. This ensures brand terminology and messaging remain consistent across all languages and content types—critical for a destination marketing organization where brand voice directly impacts visitor perception.
Multi-Language Support
Visit Orlando’s content strategy requires regular translation into 5 core languages:
- German (de) — Key European market
- Portuguese - Brazil (pt-BR) — Major South American market
- French - France (fr-FR) — European French speakers
- French - Canada (fr-CA) — Canadian market with distinct dialect
- Latin American Spanish (es-LATAM) — Largest international visitor segment
Additionally, the team occasionally requires translations into Japanese, Korean, and Italian for specific campaigns targeting those markets.
Rapid Response for Rush Projects
When urgent needs arise, Taia’s team mobilizes quickly to meet tight deadlines without sacrificing quality.
”Recently, our Marketing team came to us with a high-priority rush job, looking for a 1-day turnaround. Eva lined up the resources we needed for multiple languages and delivered the translations within a few hours of receiving the source content. And when we had follow-up requests, including needing three additional languages, we received those just as quickly. We were so appreciative of her responsiveness and follow-through.”
Carrie Sanzone
Technical Project Manager, Visit Orlando
The Results
The partnership between Visit Orlando and Taia has delivered measurable improvements across their localization operations:
Consolidated Vendor Management
By working with a single translation partner, Visit Orlando eliminated the complexity of managing multiple vendors with different processes, pricing, and quality standards.
Automated Workflow
The custom Jira integration removed manual handoffs from their content pipeline. Project creation, file transfer, and delivery are now fully automated, freeing the team to focus on content strategy rather than coordination.
”Our overall workflow is much more efficient, particularly for web content, due to the custom Jira integration Taia configured for us.”
Carrie Sanzone
Technical Project Manager, Visit Orlando
Reliable Delivery
The team no longer experiences the scheduling uncertainty that previously hampered their marketing efforts. Quarterly content updates now ship on time, every time.
”It is a relief to know that the work will be done on time, and not have to worry about the status of a job or nag someone for an update.”
Carrie Sanzone
Technical Project Manager, Visit Orlando
Consistent Quality
With dedicated translation memory and glossary management, Visit Orlando maintains consistent brand voice and terminology across all their multilingual content. The translations are regularly reviewed by in-market partners, with consistently positive feedback.
”Our translations for Marketing projects are regularly reviewed by partners in-market, and the feedback has been very positive. Recently, our German partner expressed how much better the translations are now compared to the previous vendor. They feel natural and localized.”
Carrie Sanzone
Technical Project Manager, Visit Orlando
Faster Content Publishing
The combination of quick turnaround times and translation accuracy has dramatically accelerated Visit Orlando’s content pipeline.
”The quick turnaround and accuracy of Taia’s translations have saved us a tremendous amount of time and effort, allowing us to publish content on our media channels much faster.”
Gabriel Itajahy
Manager of Enterprise Applications, Visit Orlando
True Partnership
”Beyond the services provided, we truly value our relationship with our vendors, and Taia has been exceptional in this regard. Their communication is clear and timely, with quick responses to our questions. They’re always available to help.”
Gabriel Itajahy
Manager of Enterprise Applications, Visit Orlando
An Unexpected Benefit
What started as a translation partnership evolved into something more valuable—a technical collaboration that Visit Orlando now considers a model for vendor relationships.
”We initially partnered with Taia solely for translation services, but the JIRA integration turned out to be an unexpected and highly valuable benefit—one we’ve since tried to replicate with other vendors. We truly appreciate Taia’s open-minded approach and willingness to collaborate, which allowed us to seamlessly integrate their platform with our core systems.”
Gabriel Itajahy
Manager of Enterprise Applications, Visit Orlando
Looking Forward
Visit Orlando continues to expand their international marketing reach, with Taia’s scalable platform and API-first approach supporting their growth. The success of the Jira integration has opened possibilities for additional workflow automations as the organization’s needs evolve.
For destination marketing organizations and enterprises seeking to streamline their localization workflows through technical integration, Visit Orlando’s experience demonstrates the power of combining robust APIs with dedicated partnership support.
”Would I recommend Taia to other organizations? Absolutely! Reliability would be #1.”
Carrie Sanzone
Technical Project Manager, Visit Orlando
Gabriel Itajahy
Manager of Enterprise Applications
Visit Orlando
Carrie Sanzone
Technical Project Manager
Visit Orlando